What Drives Us
Running changes what people believe about themselves. That belief sits at the heart of everything we do.
We create better product, build stronger connection, and make the sport feel more open to more runners. Performance matters. So does access. So does the feeling that this journey belongs to you -
whether you are starting out or chasing something bigger.
COMPANY FACTS
FOUNDED
1987
We began in performance footwear manufacturing, building for renowned international sportswear brands long before we built our own name.
In 2001, we became XTEP - with a clearer identity, a stronger point of view, and a bigger ambition in sport.
GLOBAL REACH
30+ Countries
Today, we are present in more than 30 countries with over 8,500 terminal retail stores.
RUNNING COMMUNITY
2.2M+ Members
Through XRC (Xtep Running Club), we have built one of the most active brand running communities across 200+ cities and 292+ runner alliances.
MULTI-BRAND
Palladium, K-Swiss & more
A global portfolio bringing together Xtep (China), Palladium (France), and K-Swiss (USA), while managing Saucony and Merrell in Greater China - across performance, sportstyle, and outdoor.
Global Glimpse
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The Foundation
Our journey began in performance manufacturing, producing sports footwear for renowned international brands. That foundation gave us deep product understanding from the inside out - materials, construction, fit, and the discipline required to build at scale.
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From Maker to Brand
XTEP was established as a brand with its own point of view in sport. This was the shift from building for others to building a clearer identity of our own.
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Stepping onto the Global Stage
We were listed on the Hong Kong Stock Exchange, creating a stronger platform for long-term growth and a wider horizon for what the brand could become.
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Engineered for Runners
China’s first dedicated running research laboratory was established, bringing design, testing, comfort, and runner-focused development closer to the centre of how we build.
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Beyond Borders & singularity
Ten years after listing, we entered a
broader phase of internationalization - expanding our global outlook and
strengthening our wider multi-brand strategy. -
Proven on the Road
We ranked No. 1 among all running shoe brands at Xiamen Marathon — a meaningful signal of growing credibility inside serious running.
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Running Goes Global
The movement expanded further with XTEP Global Run and the first overseas running club launch in Singapore - showing how product, performance, and community now move together on a broader stage.
THE PILLARS BEHIND EVERY STEP
Sustainability
Different is not a style here. It is a standard.
Different in how we build product.
Different in how we grow community.
Different in how we help the sport feel
more open, more relevant, and more exciting for the next runner stepping in.
XTEP. Make It Different.
We engineer for performance
We support active lifestyles
We test with athletes
We design for durability