XTEP x Xiamen Marathon: Cabin Crew Dressed in Sportswear

The Xiamen Marathon, the world's first IAAF gold label road running event in 2018 sponsored by XTEP, will start early on January 7. A series of sports marketing activities in cooperation between XTEP and Xiamen Marathon have brought constant surprises to the public, whether it is the exclusive marathon flight from Beijing to Xiamen on January 3, or the "special runway" and "marathon" in the arrival hall of Xiamen T3 Terminal Daily", all of which have shortened the distance with runners and demonstrated the brand's care and warmth.

On January 3, on the Xiamen Airlines flight, the flight attendants changed into sportswear and running shoes and distributed free Xiamen Marathon commemorative hats to everyone one by one. I heard the flight attendant say on the radio: The annual Xiamen Marathon is about to be held. Let me introduce the history of the marathon to you... When getting off the plane, the flight attendant specifically said: I wish you good results! Brings warmth to runners.

Free Xiamen Marathon commemorative hats

The "special runway" in the arrival hall of Xiamen T3 terminal built by XTEP

The "Marathon Daily" in the arrival hall of Xiamen T3 terminal built by XTEP

This XTEP x Xiamen horse sports marketing that combines creativity and service not only communicates with runners on an equal footing, shortens the distance, stimulates consumer resonance and participation, but also demonstrates XTEP's unique brand warmth and brand care.