Last year, "Hip-Hop in China" sparked a "hip-hop" craze across the country with a total of 2.7 billion views. "China's New Rap", as the continuation of "China Has Hip Hop", focuses on the cool culture of youth, sunshine and positive energy, uses diverse and personalized music forms to convey the attitudes of young groups, and re-elaborates the cultural exchange and self-expression value of music itself. . At the meeting, three groups of star producers Kris Wu, Zhang Chenyue & MC Hotdog, Wilber Pan & G.E.M. Deng Ziqi also made their collective appearance for the first time.
At the media meeting, celebrity producer MC Hotdog appeared in XTEP's latest street series products, demonstrating that XTEP leads street fashion. In the program, we will also cooperate with artists such as Dai Baojing to achieve better communication and interaction with young groups.
The first issue of "China New Rap" will be broadcast on July 7. We look forward to XTEP's in-depth cooperation with "China New Rap", which leads the young trend. It not only emphasizes XTEP's fashion tonality, but also improves XTEP's popularity among young consumer groups. popularity and reputation.
