On January 9, the 2015 China Marathon held its annual ceremony in Guangzhou, Guangzhou. With the theme of "Leading the New Normal, Inspiring New Vitality, and Gathering for New Development", this marathon annual meeting announced the list of gold, silver, bronze medals and special events, and presented awards to the winning events. As the sports brand that currently sponsors the most marathons in Greater China, XTEP China was awarded the 2015 China Marathon Annual Conference Contribution Award by the Chinese Athletics Association.
In 2015, marathon events led the national fitness craze. There were 134 marathons and related sports events registered with the Chinese Athletics Association alone, an increase of 83 events over the previous year, an increase of more than 160%. The number of marathon events nationwide has increased from 13 in 2010 to 134 today, an increase of nearly 10 times in five years. In this annual meeting, the Chinese Athletics Association selected 15 gold medal events, 13 silver medal events, and 23 bronze medal events. Among these 51 award-winning events, XTEP sponsored a total of 14 marathon events, accounting for 27.5% of the total sponsorship of gold and silver medal events; including 6 gold medal events, 3 silver medal events, and 5 bronze medal events. Levels account for 40%, 23% and 21.7%. Among sponsors, it has become the Chinese sports brand with the largest proportion of award-winning marathon events.
Including the 134 events announced by the Athletics Association, XTEP sponsored a total of 17 top domestic marathon events and sponsored 4 Funrun events in 2015, serving a total of approximately 479,000 people. If the running distance of each person is connected together, The total length of the 21 events and activities is approximately 7,916,202 kilometers, which is equivalent to circling the equator approximately 198 times! It’s equivalent to walking from the Earth to the Moon and back about 10 times! He has made a well-deserved contribution to the development of China's marathon industry.
Not only that, XTEP established the "Terunning Group" as early as 2012, providing many running enthusiasts with a communication platform for professional equipment, professional training and running activities. XTEP's runner services not only provide equipment to participants, but also strive to provide professional and considerate services in each race to make runners feel the charm of marathon. "If you want to run, look for XTEP", this is the most profound praise for the XTEP brand from all runners. This award is unique to XTEP, and it is also the most important to runners.
The person in charge of XTEP said: "We are very happy to stand out among many sponsors and win the annual meeting contribution award. On the one hand, this award shows the trust of the Chinese Athletics Association in XTEP, and on the other hand, it is also inseparable from the many runners. In 2016, XTEP will continue to promote the development of China's marathon events, and on the basis of ensuring the quality of the event, improve professional runners' services so that everyone can enjoy the happiness brought by running. "< / a>
In 2015, it is no exaggeration to describe the current Chinese sports industry as hot. In 2015, XTEP not only continued to move forward in the marathon, but also formulated a new and complete development plan on this basis, that is, the "3+" strategy with consumer experience as the core. "Product +" upgrades the professionalism of products; "Sports +" integrates product experience and retail terminal services; "Internet +" responds to lifestyle trends and fully targets sports consumers (users) online and offline interactive. This strategic layout is XTEP’s expectation and promotion of the upgrading of China’s sports industry.
In 2015, XTEP’s marathon ended perfectly! In 2016, XTEP will continue to advocate running as a healthy lifestyle, leading marathon as the pursuit of fashion, trend and healthy life, allowing marathon to enter the lives of more people and become a representative of fashionable fitness methods and lifestyles. As the preferred sports brand to sponsor China's marathon events, XTEP will be committed to leading a new normal for China's marathon events, stimulating new vitality and focusing on new development!
