On September 23, Dr. Xiao Lihua, Vice President of XTEP Group and General Manager of XTEP E-commerce, was invited to attend the opening ceremony to kick off the Quality E-commerce Festival and share XTEP’s product quality and user services in the new retail era. Core concepts and perspectives!
(First from left) Dr. Xiao Lihua, Vice President of XTEP Group and General Manager of E-commerce, launched the Quality E-commerce Festival
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Introduction to Golden Wheat Quality Award
In this Golden Mai Quality Award, the products registered by enterprises must undergo strict qualification review, and then be organized by the E-commerce Product Quality Risk Monitoring Center of the General Administration of Quality Supervision, Inspection and Quarantine for unified sampling testing. Many authoritative statutory testing agencies, such as the National Electronic The Computer External Equipment Quality Supervision and Inspection Center, Zhejiang Institute of Inspection and Quarantine Science and Technology, Zhejiang Furniture and Hardware Research Institute, Shenzhen Institute of Metrology and Quality Inspection, Zhejiang Fangyuan Inspection Group Co., Ltd., etc., conduct quality inspections on all participating products.
The final list of winners is selected based on the relevant weights of product testing, online dynamic scoring, public voting and review results. Quality E-commerce Festival XTEP Exhibition Area
The Golden Wheat Awards was launched in 2013 by Zhejiang Daily Newspaper Group and Taobao World, a subsidiary of Alibaba Group. It is the first e-commerce marketing award in China to introduce international award standards, and is also the most influential and authoritative. It is a comprehensive award in the e-commerce industry and is known as the "Oscar of e-commerce". In the 2017 Golden Mai Quality Award, 204 brands and a total of 405 products were shortlisted for the testing and review stage. The categories cover all categories of e-commerce. The Golden Mai Quality Award can be said to be a "screening program" for high-quality e-commerce products, which can filter out E-commerce products that have passed the test and are deeply trusted. The entire competition selection system is rigorous, fair and just, and its influence radiates across the country. XTEP participated in the Golden Mai Quality Award product
The XTEP products participating in the Golden Mai Quality Award this time include Dynamic Nest Technology adult and children's running shoes and the "Trendy" Player Series sports and leisure T-shirts. All three products were selected for awards in the corresponding categories. Among them, Power Nest technology is one of the five major technologies of XTEP. It has been upgraded to Power Nest 3.0 - a new soft rebound formula. The Power Nest sole provides rebound power while cushioning, which can achieve high-quality cushioning effect. XTEP Power Nest 3.0 children's running shoes
XTEP's "trendy" player series sports and leisure T-shirts are inspired by ocean surfing. Through the design of fragmented triangle patterns and gradient printing, people feel fresh, comfortable, relaxed and generous! The Coastal product group condenses and interprets the culture of surfing, allowing urban young people who are eager to lead the trend to have a more enjoyable sports and fashion experience. If you love it, you don’t have to hide it, and you can be a player who lives a "trendy" life.
XTEP has launched a series of fashionable T-shirts for "trendy" players
Over the years, XTEP has established a quality culture and standard of "quality is life" and implemented strict quality control throughout the product life cycle. , improve the supplier quality management system, actively promote technological improvement and innovation, pursue excellent talent training and team building, and optimize customer complaint management, support brand development and corporate development strategy with excellent quality, and devote all efforts to quality control to Excellent product quality wins recognition from consumers.
