"321 Move" is a new variety show created by Hunan Entertainment Channel. It will meet the audience at 12:34 noon every day starting from January 1, 2016. The program not only invites celebrity coaches to share professional and efficient fitness methods and deliver the most IN sports information nowadays; it also organizes a variety of offline activities to promote the life attitude of "the more exercise, the more fashionable" and "the more exercise, the happier", and XTEP’s brand concepts of “sports + fashion” complement each other.
As the title sponsor of "321 Move", XTEP has always been China's leading fashion sporting goods brand. For a long time, the Group has been determined to differentiate its brand through its unique "sports + entertainment" dual-track marketing strategy, and make full use of the appeal of sports and entertainment to guide the mass market to associate XTEP with fashion, dynamic and active and healthy lifestyles. stand up.
Adhering to this belief, in addition to signing contracts with the most popular entertainment stars, XTEP also continues to sponsor sporting goods for variety shows with a large number of sports elements, such as the 2015 cooperation with Zhejiang Satellite TV's "Run!" brother! ", Anhui TV's "Boys and Girls Rush Forward", and Oriental TV's "Report! coach".
These three variety shows all rank at the top of the national ratings list, bringing high exposure to the brand. XTEP will continue to be committed to sponsoring such high-viewing variety shows to increase brand awareness and create a professional and fashionable sports brand image.
2016 is coming, I wish you all a happy new year! We hope that "321 Move" sponsored by XTEP can bring an extraordinary "sports + entertainment" dual-effect experience to the audience, so stay tuned!
