To show XTEP’s active support of the Marathon, Hong Kong sporting events, and Greater China marathon events, Mr. Ding Shui Po, Chairman and Chief Executive Officer of XTEP officiated at the starting ceremony of the Half Marathon Run 1 and the prize presentation ceremony for Half Marathon Challenge Women’s Junior. While Mr. Terry Ho, Executive Director and Chief Financial Officer of XTEP, achieved his personal best time in the 10KM Run 3.
Mr. Ding Shui Po, Chairman and Chief Executive Officer of XTEP, congratulated all the runners who took to the road to participate in this year’s Marathon in the pouring rain. He states, “We are proud to be the official apparel sponsor for this International Association of Athletics Federations Gold Label marathon for the fifth consecutive year. We have received compliments from runners and officials alike on the improvement of our products over the past five years. This year, we not only saw participants wearing the official sponsored XTEP t-shirts during their run, but many also adorn the special edition XTEP seamless technology t-shirt with Marathon logo. More and more runners are choosing XTEP products for this important annual event in their life, we are happy to see the increasing acceptance by Hong Kong market of our products.”
As the sportswear brand sponsoring the most marathons in Greater China region in 2015, XTEP has successfully solidified its leading position in the sportswear industry by diligently executing its ‘3+’ business strategies. XTEP achieved “Products+” by upgrading its professional sportswear series, applying advanced technologies in material and assembly technique, increasing quality and comfort. For the ‘Sports+’ strategy, in the first few weeks in 2016, XTEP has already sponsored two Gold Label international marathons, the Xiamen International Marathon and Standard Chartered Hong Kong Marathon. XTEP will continue to focus on sponsoring more running events, in 2016, we target to surpass the 17 marathon sponsorships we successfully executed in 2015. ‘Internet+’ will come to Hong Kong this year, we plan to bring XTEP products to Hong Kong via e-commerce and to spread our XTEP Running Club beyond China. Established in 2012, the Running Club has now more than 30,000 members, who participate in local XTEP training camps and leading marathons all around the world. In this Standard Chartered Hong Kong Marathon, around 20 XTEP Club runners joined from China and all completed full marathons despite the difficult road conditions. More than 150 runners joined from China through XTEP in the Standard Chartered Hong Kong Marathon this year, and the Company continues to be actively involved in Greater China running events as it strives to solidify its position as the runner’s choice of China.
