Since 2012, XTEP has been the only sportswear brand appointed as the cooperative partner of the Standard Chartered Hong Kong Marathon. “The Standard Chartered Hong Kong Marathon is the largest participatory sporting event in Hong Kong. As 2016 marks the 20th anniversary of the event, XTEP is especially proud to be part of this special occasion”, Mr. Ding Shui Po, Chairman and Chief Executive Officer of XTEP remarks, “We will continue to push ahead our ‘Product+’ strategy by designing and developing professional and fashionable sportswear, meanwhile, expanding our scope beyond products to sporting event organization and management following our “Sports +” strategy.”
The eagerly anticipated “Standard Chartered Hong Kong Marathon 2016” will be officially held on 17 January 2016. This year, the Marathon will feature a new urban route for marathon and half-marathon runners, accommodating a larger audience to cheer on the runners from a closer distance, and increased the enrolment quota for both the marathon and the half marathon, reaching a historic high total participants of 74,000. As the highest participatory sporting event in Hong Kong history, this will surely receive wide attention from all sectors of society.
XTEP has steadfastly promoted sports and running events over the years. Apart from the Hong Kong Marathon, XTEP has also sponsored marathons held in different cities in the PRC. This year, XTEP has sponsored 18 large scale running events, marathons and related races nationwide, the most ever. Most of them were major international marathons, including the Xiamen International Marathon, Standard Chartered Hong Kong International Marathon, Chongqing International Marathon, Zhengkai International Marathon and Yangzhou Jianzhen International Half Marathon, etc.. XTEP maintains its position as the sportswear brand sponsoring the most marathons in the Greater China Region.
Apart from the attention-grabbing marathons, XTEP also pioneered more trendy running events which are highly popular among young people such as the ILLUMI RUN and women’s marathons events in different regions of China, in order to carry forth its youthful brand image. In August this year, XTEP Running Club celebrated its third anniversary boosting over 30,000 members. XTEP has launched the “X-RUN Plan” to comprehensively upgrade the membership services of the XTEP Running Club, to advance its “Sports+” strategy and enhance its brand recognition and reputation.
Mr. Ho Yui Pok, Terry, Executive Director and Chief Financial Officer of XTEP, said, “In recent years, the running craze has spread across the country and the number of runners are growing exponentially. In light of this, XTEP has fully invested in building a professional running image through upgrading its product technology and leading in running event sponsorship. Our XTEP team strives to promote a healthy running culture and fulfill our corporate social responsibility not only by sponsorship but also participating in different running races.” Marathons and other trendy running events sponsored by XTEP in 2015:
Standard Chartered Hong Kong International Marathon
Shanghai Pudong International Women’s Half Marathon
Chongqing International Marathon
ILLUMI RUN Guangzhou
Zhengkai International Marathon
ILLUMI RUN Beijing
Taiyuan International Marathon
ILLUMI RUN Shenzhen
Tianjin International Marathon
ILLUMI RUN Xiamen
Changsha International Marathon
Fun Route XTEP Run in Guangzhou
Hefei International Marathon
Hangzhou International Marathon
Nanjing International Marathon
Fuzhou International Marathon
Xiamen International Marathon
Yangzhou Jianzhen International Half Marathon
Kunming Plateau International Half Marathon
Guangzhou Marathon
Shenyang Marathon
Xiamen Half Marathon
Shanghai Chongming Half Marathon
