XTEP supports campus music π project
Ding Yu and XTEP jointly launched the Campus Music π Project to promote original music to take root across the country. "Pai", as the theme song of the Music π activity, has resonated in colleges and universities. Campus is the birthplace of originality. As an original element of XTEP, the π series has always encouraged a new generation of young people to dare to innovate and show their individuality. "Campus Music π" is committed to promoting the development of Chinese pop music and building a platform for more young music creators.
XTEP supports acoustic guitar charity project
The economic conditions and music education in many mountainous areas across the country are relatively backward, and many musical talents cannot be trained in a professional system. The Milky Way Music Heroes Alliance-"Acoustic Guitar" project charity activity radiates cultural and musical poverty alleviation to various places to the greatest extent, providing an opportunity to children in mountainous areas who have musical dreams but are limited by economic conditions and backward music education. Mr. Wang Qiang, special assistant to the president of XTEP Group, and other guests were invited to attend the launching ceremony of the "Acoustic Guitar Project" Since August 2017, Ding Yu has led several star tutors to support poverty alleviation and education in Jinzhai, Anhui Province, selecting children from mountainous areas with musical talents, passing on the positive energy of music, and passing on the music dream from generation to generation. Ding Yu and celebrity mentors Meng Peng, Aisha, and Ding Chuhan support acoustic guitar charity projects
