XTEP Sponsored the Most Marathons in Greater China in 2015, Further Advancing “Sports+” Strategy

In recent years, running craze has swept across the country. People's enthusiasm for running continues to increase, and the number of participants continues to increase. XTEP has grasped this trend, comprehensively promoted the "Sports +" strategy, strengthened strategic investment in running events, and is committed to promoting running culture, promoting national fitness, and promoting the development of China's sports industry.

In 2015, XTEP sponsored a total of 18 large-scale running events across the country, the most in history. Many of them are international marathon events, including Xiamen International Marathon, Standard Chartered Hong Kong International Marathon, Chongqing International Marathon, Zhengkai International Marathon, Yangzhou Jianzhen International Half Marathon, etc., accounting for nearly one-third of the total number of events held in mainland China and Hong Kong. It remains at the top of the list of sports brands sponsoring the most marathon events in Greater China.

Marathons and other fashion running events sponsored by XTEP in 2015:

Standard Chartered Hong Kong International Marathon

Chongqing International Marathon

Zhengkai International Marathon

Yangzhou Jianzhen International Half Marathon

Guangzhou ILLUMI RUN Colorful Night Run

Beijing ILLUMI RUN Colorful Night Run

Xiamen TOP RUN Thousands of People Night Run

Guangzhou Tepaohui

Kunming Plateau International Half Marathon

Taiyuan International Marathon

Tianjin International Marathon

Shenyang Marathon

Shenzhen ILLUMI RUN Colorful Night Run

Changsha International Marathon

Shanghai Chongming Half Marathon

Hefei International Marathon

Hangzhou International Marathon

Xiamen ILLUMI RUN Colorful Night Run

Shanghai Pudong International Women's Half Marathon

Nanjing International Marathon

Guangzhou Marathon

Xiamen Marathon Half Marathon

Fuzhou International Marathon

Xiamen International Marathon

In addition to the much-anticipated marathon events, XTEP has also sponsored fashionable runs in different regions that are popular among young people, including the ILLUMI RUN Colorful Night Run and the TOP RUN Thousand People Night Run, strengthening XTEP's youthful brand image. In August this year, to celebrate the third anniversary of the founding of the Tepa tribe, more than a thousand Tepa runners braved the rain to celebrate. For XTEP fans, XTEP launched the "X-RUN Plan" to comprehensively upgrade membership services, further promote the "Sports +" strategy and enhance brand awareness.

2015 is coming to an end, and the 2016 Standard Chartered Hong Kong International Marathon is about to start! As the designated clothing sponsor of the conference for the fifth consecutive year, XTEP will continue to provide full support!