XTEP’s “Storming The Streets” Street Sports Event in Changsha

From October 21st to 22nd, XTEP's "Hot Refining Factory", the IP alliance of China's street sports, was held in Huangxing Square, Changsha, one of the most popular commercial centers in China. It aimed to create independent IP and select current young people. The most popular extreme sports among the group, street football, and street basketball, convey the concept of XTEP sports to society and young people, and seize the young consumer market of street sports. In this event, XTEP signed a contract with the Asian Roller Skating Federation to create a cage football "Cage Tiger Fight" challenge, cooperated with the most participatory "Passenger King" 1v1 basketball game, and invited China's large idol boy group ZERO-G to perform .

1XTEP signed a contract with the Asian Roller Skating Federation

XTEP announced that it has become the official partner of the Asian Roller Skating Federation. The signing ceremony was attended by Mr. Huang Qiang, Secretary General of the Asian Roller Skating Federation and Mr. Li Tong, Special Assistant to the President of XTEP Group. At a time when skateboarding has just been included in the Olympic Games, the cooperation between the two parties will continue to promote the sport throughout Asia and promote the vigorous development of skateboarding in Asia.

XTEP joins hands with Asian Roller Skating Federation

After the signing ceremony, the finals of the Asian Skateboarding Classic kicked off, with skateboarding masters from China, Vietnam, Ukraine and other places gathering at the venue. Players need to compete in three projects: street rounds, mini ramps and venue tricks. During the event, XTEP also opened skateboarding courses for adults and children for the general public, attracting beginners to join and allowing more people to become disseminators of skateboarding.

Skateboarders showed off their superb skills at the scene

2 Cage Tiger Fighting and the Chinese star football team discuss and interact

The thermal refining factory built an iron cage football field for football enthusiasts this time, and named the game after caged tiger fighting, which is divided into children's group and adult group. XTEP also invited the legendary international footballer Gao Feng and star players Jing Gangshan and Alpha to send blessings to the adult and children's championship teams, and also personally participated in friendly discussions with them. XTEP also strongly supports young players to stand on the field to compete and show their strength.

Star players compete with the children’s champion team on the court

The peak showdown of the 3-way basketball game sparked cheers from the audience

The King of Passers 1v1 basketball game does not require the cooperation of teammates, and the peak showdown between the two sides brings great excitement. The host made witty remarks, interacted with the audience from time to time and gave out exquisite gifts such as XTEP running shoes and XTEP backpacks, which attracted cheers from the audience.

Players from both sides compete fiercely in the King of Passers basketball game

4ZERO-G’s wonderful performance wowed the audience

The end of the game does not mean the end of the thermal refining factory. After the game, there will be a wonderful party performance on site. After the beauty DJ started, in addition to exciting performances such as hip-hop and freestyle basketball, members of China's large-scale idol boy group ZERO-G sang the theme song of the hot refining factory "NO RULES", etc., and the superb singing and dancing performances excited the audience. Wave after wave of climax.