As a leading brand of children's clothing, this time XTEP Children's products are based on a sports + cool product style, conveying XTEP children's sports genes and cool design product selling points, bringing unlimited vitality to children. Under the concept of "Trendy Kids Sports Generation", the 60 sets of clothing in the show were divided into three major styles: sports performance, sports life, and IP series.
With the rise of national fitness, it has become normal for parents to take their children to participate in various fitness activities, and the performance of high-performance sports equipment that can protect children has become even more important. XTEP Children's several major black technologies - gas energy ring, clothing cool drying technology, Yuguang technology, XS.ET sports elastic technology, from head to toe, from the softness and fit of clothing fabrics to the rapid absorption of sports sweat, keeping the skin moving Dry and comfortable, from the use of special reflective materials to improve children's visibility in the dark, to the shock-absorbing system of shoes to relieve stress, all details are considered through high-tech equipment to protect children's sports health and convey the joy of sports life. Better concept.
The clothes displayed in the sports and lifestyle section are more oriented towards daily life, incorporating trendy and cool sports elements, with better tailoring, more comfortable and close-fitting fabrics, and more diversified design styles to meet the baby's all-round clothing needs, no matter what. Whether it is a good student on campus or a hipster in the city, XTEP Children's diverse and comfortable tailoring allows naturally active babies to enjoy the comfort of close-fitting clothes and be themselves without restraint.
At the on-site IP series display, children’s familiar friends “SpongeBob SquarePants” and “Barbie” became design elements. Through the designer’s exclusive design, various prints and funny details became the highlight of the clothes, winning many small Fan favor. In recent years, the use of IP marketing has become a hot trend for brands, and XTEP Children has cooperated with a series of IPs such as "Paw Paw Team", "Transformers", and "Barbie", including this time the "SpongeBob SquarePants" and "Barbie" series , playing a big role in cross-border marketing and upgrading the brand with a series of "combination punches" has achieved results.
XTEP Kids was founded in 2011. The brand positions children's sports fashion and aims to provide high-quality sports life and sports performance equipment for children aged 3-14. It is now a senior partner of many parent-child marathons in China, a CCTV children's strategic partner, The long-term cooperative brand of China Next Generation Education Foundation. In recent years, the "national trend" has risen, and XTEP Children is ready to go after adjustments in 2016-17. We have reason to expect that it will bring us more surprises!
