The endless XTEP League
On this Double Eleven, XTEP’s online platform launched a video with the theme of “Never Ending”. "Spiritual Mentor" Nicholas Tse, "Girl Power Leader" Zhao Liying, "Cool Play Master" Lin Gengxin, "Comprehensive Training Master" Wang Dongcheng, and "Ultimate Runner" Xie Zhenye are five popular stars spanning entertainment, fashion and sports. The XTEP Alliance, which they formed together, made their first appearance together in the video.
The exclusive celebrity IP released this time not only reflects XTEP’s brand strength in the entertainment and fashion circles, but also makes XTEP’s Double Eleven stage star-studded. Exclusive benefits brought by five celebrity spokespersons to consumers in advance: Nicholas Tse's birthday customized "Spark Shoes", Zhao Liying's customized "Swarovski π shoes" and "Firefly Sweatshirt", Lin Gengxin's co-branded π shoes and many other brand trendy products .
From November 1st to November 11th, the "XTEP Super Player" series of live broadcast shows will have a live broadcast every day, starring Lin Gengxin, Wang Dongcheng, Zhao Liying and other celebrities, Internet celebrities, cute babies , Super Hot Mom, etc. together help to interact with consumers through Tmall live broadcast, bringing everyone fun and endless benefits. The XTEP Alliance and the XTEP Super Player Live Show not only demonstrate the unique brand image of XTEP Sports and Fashion, but also enhance XTEP’s appeal to young consumers.
Lin Gengxin November 01 Xiaoxin’s signature warms your heart and gives you benefits
Wang Dongcheng November 05 Dadong trendy outfits plus funny combinations
Fun live broadcast 1st-11th One lesson every day: Fun learning skills
Endless AR+VR interactive experience
Starting from November 1st, XTEP has launched an interactive experience of AR technology. Users only need to open Taobao on their mobile phone and "scan", and scan the XTEP LOGO through "AR Buy+" in the lower left corner, and the corresponding benefits will appear. Content, your favorite celebrities can also appear. At the Hangzhou Marathon and Qingdao Marathon on November 5, the AR interactive area was crowded with people and loved by the majority of runners. You can feel the effects of interacting with users in a convenient way.
▼Offline hot AR interactive scene
At the same time, XTEP has also specially customized exquisite VR glasses. As a benefit to consumers during Double Eleven, users can experience the "real interaction" experience with the star heroes in the XTEP Alliance by wearing the glasses! Offline, XTEP has launched nearly 100 smart stores and officially launched them in November. The smart stores combine Alibaba Taobao APP and Alipay to realize online and offline goods, data and membership links. Consumers can use Taobao membership codes to pay quickly, and can also get the benefits of large exclusive coupons for Double Eleven offline stores. After receiving them, the payment process will be automatically written off, which greatly improves consumers' shopping experience.
Endless fun of efficient O2O
At present, there are nearly 2,000 XTEP stores in 23 provinces across the country participating in the online and offline integration of Double Eleven. While XTEP ensures that its products can fully meet the selection needs of consumers, XTEP can also achieve this through all-round cooperation with SF Express "When goods are available, ship quickly and arrive quickly" provides consumers with a strong guarantee for timely receipt after purchase! On Double Eleven, consumers can quickly receive their favorite XTEP products without waiting for a long time and enjoy an "extraordinary" express delivery experience!
▲XTEP&SF Warehousing
Endless games that sell well all over the world
XTEP has the advantage of being exported to many overseas countries and regions. Taking the opportunity of Tmall to help the top 100 Chinese brands (including the XTEP brand) to go overseas, it will rely on the global online and offline integrated channel advantages that Tmall has established. and comprehensive technical capabilities in logistics, payment, big data, etc., to efficiently extend more goods and services to more overseas countries and regions. It is expected that XTEP’s overseas orders will increase several times during Double Eleven this year. I believe that more and more overseas consumers will see and like XTEP and experience XTEP’s high-quality services!
▲Real photos of XTEP overseas stores
XTEP believes that this “endless” Double Eleven carnival, which focuses on user experience, will bring an “extraordinary” shopping experience to consumers!
