With the theme of innovation in the shoe industry, this summit forum invited representatives of outstanding companies from Fujian, Guangdong, Zhejiang, Sichuan, Anhui and other major shoemaking industry belt areas to receive list awards. At the same time, the China Shoe Industry Online Trading Platform was launched at the event, which also indicates that the platform will officially settle in Jinjiang, the shoe capital of China.
It is reported that this selection of awards went through netizen voting and expert review. During the voting process, a total of 3,846,215 votes were cast, with more than 1 million people participating. In addition to the final number of votes, various indicators such as offline market share, online sales, media feedback and market activity are also included as important basis for expert review. At the same time, the 2015 China Shoe Industry Festival "Dialogue with Famous Enterprises" column team lasted nearly three months and visited nearly a hundred outstanding shoe enterprises in the four major shoemaking industry belts of Fujian, Zhejiang, Guangdong and Chengdu. All on-site inspections and The results of the survey will be submitted in written form to ensure fairness and objectivity in the selection.
This award actually reflects the effect of XTEP's strategic shift in 2015. This year, XTEP returned to sports and proposed a consumer-centered "3+" strategy: "Product+" to upgrade products; "Sports+" to integrate products and services; "Internet+" to respond to Lifestyle trends, full interaction online and offline. The implementation of the new strategy allows XTEP to further take root in professional sports while retaining its fashion attributes, and is committed to providing comfortable and professional products and services to more sports enthusiasts. After the event, Ding Shuibo said that in 2016, XTEP will continue to improve with the market's kindness and support, and give back to all consumers with better products and services.
