The International Champions Cup gathersthe world's top football clubs and opens a new model of international football pre-season series, which is currently the world's< a i=3>The commercial event with the highest attention, the most attractive and investment value. As the official sponsor, XTEP is the only designated sports shoe, the only designated football shoe, and the only designated clothing provider for the International Champions Cup China. It also enjoys a co-branded logo, promotional resources and digital platform with the event. At that time, all event staff will wear XTEP equipment, and the XTEP logo will appear on the LED advertising board and other advertising areas in the venue. The event will also be broadcast through TV and other media channels for global audiences to watch, which will greatly enhance the XTEP brand. The exposure has deepened XTEP's image as a professional sports brand in the minds of consumers. This signing of the International Champions Cup China competition symbolizes XTEP’s step towards the international competition stage as a professional sportswear brand in China, and demonstrates the fruitful results and strength of XTEP’s hard work in the field of football.
