On August 26, the 2018 XTEP “Hot Refining Factory” was officially launched at the New Mart Plaza in Qingniwa Business District, Dalian. Street art forms such as hip-hop, skateboarding, and rap have given Dalian a taste of the latest street culture, creating a very popular hipster sports street party.
MC Hotdog sings
XTEP, as the official sports brand of "China New Rap", specially invited the star producer of the program, the godfather of Chinese rap, MC Hotdog, to the "Hot Refining Factory" to convey street culture with a song "Mr. Almost" The spirit of "special dissatisfaction". The wonderful rap performance set off a climax of the event, attracting the attention of young consumers, and the hot dog became the most popular idol that day.
Yang Kai to help Dance Dance City Competition
2018 China's top hip-hop masters and instructors such as Zhao Wenhan came in as judges and brought wonderful hip-hop performances to the audience. This competition also attracted many younger contestants, who won applause from the audience and praise from their instructors with their exquisite dance skills and personalized performances that were not inferior to those of adults, demonstrating their "unconquerable" youthful opinions.
Yang Kai presented awards to the skateboarding elite contestants.
As the originator of extreme sports, skateboarding is known as the "coolest" sport in the world. This XTEP "Hot Refining Workshop" Skateboarding Classic has been fully upgraded, and Chinese skateboarding godfather Tian Jun, Chinese-Canadian skateboarding star Johnny Tang and skateboarding star Wang Fei have been invited as guest judges to help out. The XTEP "Hot Refining Workshop" Skateboarding Classic not only attracts domestic skateboarding experts to participate, but also attracts many foreign skateboarding experts to participate.
The two major sections interact with consumers through the two offline interactive sections set up by Xtep's "Hot Refining Factory" - Reliant "Tu" Teng and Ji Jianjie "Tou", allowing the audience at this event to experience first-hand what street is. Spirit. In the hot "painting" area, the participants expressed their creativity with the sprinklers in their hands and graffitied various works with a very personal style. The participation rate was very high. In the "head" area of Jijian Street, Xtep invites senior street fashion stylists to create styles based on street elements and character characteristics, creating a very creative street fashion style for fashionable people.
The 2018 Xtep "Hot Refining Factory" is about to open in Zhengzhou Station on September 30. Xtep street trendsetters will have a street party. If you don't accept it, come to battle. If you don't accept it, come to fight!
