Guests present at the press conference jointly launched the 2018 XTEP 321 Running Festival
Highlight one:
Online and offline, no matter how you run, it’s all right
2018 is the third 321 Running Festival. XTEP continues to enhance the influence of the running festival on the original basis; cooperates with authoritative institutions to further enhance the quality and communication of the running festival; and creates a more entertaining and participatory event for runners. ’s running festival. 321 Running Festival - China's first running festival, is a runner's festival founded by XTEP to become the preferred brand for Chinese runners and build and improve the running ecosystem. It is also an important step for XTEP to shift from event sponsorship to public service. Based on this, XTEP continues to adhere to the "sports + entertainment" marketing model and continues to support the running market.
Mr. Ding Shuibo, Chairman and CEO of XTEP Group, delivered a speech at the press conference
In 2017, XTEP made a new agreement with everyone that "you have to run". This year, XTEP brought a new theme "No matter how you run," calling on more people to participate in running, a national fitness sport. At that time, XTEP will join forces with multiple brands and platforms to organize various running activities, including XTEP Running Club professional runs, fun music runs, hundreds of college vitality runs and other online and offline running activities, to continue to bring rich experiences to runners.
Highlight two:
Sports and entertainment stars came to support
Last year's 321 National Running Ceremony, XTEP spokespersons Nicholas Tse, Zhao Liying, Wang Dongcheng, Chinese track and field star Xie Zhenye, Olympic champion Chen Ding, etc. all appeared. In 2018, these superstars are still joining with all their strength. Of course, there are also artists such as Lin Gengxin, Han Geng, Ding Yu, Li Dan, Xu Fei, Effie, Li Xizi, Lin Mingzhen, Zero-G, etc. All of them are so popular that they are enough to make the whole world happy field!
The luxurious star lineup at the 2017 XTEP 321 National Running Ceremony
Highlight three:
Multi-platform introduction, running festival is not only about running and running
On 321 this year, the joining of Tmall and Yuepaoquan will bring more benefits and interactions to runners. The establishment of Tmall running area brings consumers a shopping experience full of surprises. At the same time, XTEP will jointly create a running white paper with Yue Pao Circle, and recommend the most suitable track to every runner through the big data of Yue Pao Circle and recommendations from runners. These runs have different dimensions, they may be the most beautiful, they may be the most challenging, or they may be easier to create PBs.
Mr. Ding Shuibo, chairman and CEO of XTEP Group, said in an interview: "The white paper on China's running holy land that XTEP has worked hard to create is actually for the redefinition and upgrade of the XTEP running ecosystem. At this level, what we want to solve is actually daily life." Problems in the running scene. Through the China Running Holy Land white paper, we will solve the pain points in the daily running life of the majority of running consumers, thereby continuing to improve XTEP’s running ecosystem.”
Mr. Liang Feng, co-founder and CEO of Yue Pao Quan
Mr. Di An, General Manager of Tmall Sports Industry, delivered a speech
In addition, XTEP has also brought consumers a series of 321 exclusive products, 321 event-themed T-shirts, 321 special medals, and XTEP shock-absorbing spin professional running shoes, and exclusive products endorsed by celebrities such as Zhao Liying.
Highlight four:
Personalized running shoe customization service is coming soon
As the top sports science laboratory in China, the XTEP Sports Science Laboratory is equipped with three-dimensional force measuring platforms, plantar pressure insoles, 3D motion capture systems, high-speed cameras and other precision instruments to test dynamics-related data. These instruments and equipment can realize Athletes' sports technical analysis, strictly based on professional data to tailor the most suitable personal equipment for athletes to help athletes improve their performance. In the future, XTEP will also bring technology to the public based on these technologies, cater to consumers' personalized needs, and create exclusive professional equipment for individuals.
Athletes conduct custom testing of running shoes in XTEP Science Laboratory 321, let’s run! No matter how you run, it’s right! March 21, 2018 is a runner’s day!
